Fresh and unique content is like the lifeblood of any online business. It is what makes your website more visible to search engines and also helps drive significant organic traffic.
However, one question that ponders content writers is, who are they writing for? Is it for the users who are seeking information on the internet, or is it for search engines only to make a website rank higher and build authority?
The right answer to this is- both! A content writer should be able to craft perfectly engaging and informative content to hook users, as well as optimize the content effectively for search engines to spot them.
In this blog, we will walk you through some helpful strategies that professional SEO content writing services follow to strike a perfect balance between both worlds and resonate with humans as well as Google’s algorithms.
Top Strategies to Write Engaging Content That Strikes a Balance
- Incorporate the keywords naturally
One of the first things to keep in mind while writing engaging content is to make use of the keywords naturally. A content writer should be mindful of the fact that the keywords must be relevant to the topic of the content.
For instance, if your primary keyword is custom-made attires, your topic or subject of the content should be related to dresses or attires, or events that demand such attires. There’s absolutely no point in including irrelevant keywords if they don’t make any relevance to your topic.
You should also stay aware, and avoid keyword stuffing altogether. It’s one of the worst practices to incorporate keywords, and search engines might also pull down your content for this.
- Use proper formatting for readability
As a professional SEO content writer, you must also format your content for better readability, and to optimize them effectively for search engines.
For instance, if you’re writing a long-form article or guest blog, incorporate the following SEO strategies to enhance the readability of the content-
- Break the content into bite-size chunks for better understanding.
- Try to include the primary keyword within the first 100 words of the content.
- Keep the meta title under 60 characters and the meta description under 160 characters.
- Include bullet points and subheads to break down your content so that people can stay on your page for a longer duration
- Incorporate relevant images, infographics, tables, and videos to enhance the overall engagement of users.
- Keep sentence length short
Another way to engage your audience as well as to keep your content SEO-friendly is to write crisp, concise, and short sentences. Remember the golden rule- the longer the sentence length, the more will be the chances of passive voice and fluff usage, which serves as a deterrent element for readers as well as for algorithms.
Therefore, try to wrap up a sentence within 18- 20 words. Also, choose to go for a direct approach to address your topic rather than beating around the bush for too long. These are very subtle elements that add up to affect the overall quality of the content and can result in the making or breaking of your website.
- Include relevant information
A general rule of thumb to create engaging and SEO-friendly content is to include as much relevant information as possible. Rather than focusing on ranking the content based on keyword usage, focus on writing about things that people find helpful and relevant to their personal interests or professional interests.
This is one effective tip that professional content writing services make sure to use, to maintain relevancy with their users. This also allows you to preserve the engagement game of your targeted users, thereby helping your website to establish its authoritativeness.
- Monitor Through Metrics
Writing, optimizing, and posting content isn’t enough for an SEO article writing service! You also need to monitor the metrics to make sure that your content is performing optimally.
Following are some of the key metrics that you should observe-
- Keyword Ranking: Use tools like SEMRush, Ahref, or Google Keyword Planner to see how well your content is ranking for the targeted keywords.
- Bounce Rates: This metric helps indicate whether visitors are leaving your site immediately after entering. Try to keep the bounce rate as low as possible for better results.
- Dwelling Time: This is the total amount of time a user spends upon entering your website. This metric is also a great indicator of content quality. The longer the dwelling time, the higher the content quality, and vice versa!
To Conclude
So, the secret behind engaging and SEO-friendly content is to find the sweet spot, where organic users find content intriguing, and Google finds it useful to rank it up in SERPs. Along with hiring content writers, you also need to train them effectively to produce high-quality content that’s not only enticing enough for the readers but also for search engine algorithms to establish the authority of your website.
